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SEO (Search Engine Optimisation)

The process of optimising your website to get more organic or un-paid traffic from the search engine results page.

Sprint

A period of time (e.g. 14 days) in which an agreed-upon set of development tasks takes place. Sprints are short blocks of development time that allow new functionality and improvements to be in customers’ hands as quickly as possible.

Software

Software is a program or set of instructions that tells a computer, phone or tablet what to do. Software includes individual applications (web browsers or word processors) as well as system software like operating systems (Microsoft Windows), drivers (software that allows operating systems to communicate with hardware like printers) and utilities (tools like anti-virus programs …

Sitemaps

Sitemaps are outlines or maps of the pages that make up a website. They show the relationship between the pages and links, apps, videos, or other components, and can take the form of a document or its own page on the website.

SIRI-VM (Vehicle Monitoring)

Providing a map with live tracking of vehicles is possible thanks to the SIRI-VM feed. SIRI -VM can also include further information about upcoming stops, such as the vehicle’s ETA.

SIRI-SM (Stop Monitoring)

A feed for the estimated time of arrival of a vehicle to a particular stop. SIRI-SM can also include further information about vehicles such as the vehicle’s location.

Staging environment

A staging environment is a copy of your production environment (your current live website or app) on a private server. This is a safe place that will allow you to test any changes – major or minor – that you plan on implementing in a secure environment preventing any unexpected errors on your live website …

SIRI (Service Interface for Real Time Information)

In order to make real-time transport information compatible between different systems, several European countries joined efforts to create a standard protocol known as Service Interface for Real Time Information (SIRI). This protocol describes (at length!) how different systems can share real-time passenger information, allowing different suppliers, operators and local authorities to work together without costly …

SERP (Search Engine Results Page)

The list of web pages served to users when they look for something online using a search engine, such as Google. The user enters their search query (using specific terms or phrases known as keywords), upon which the search engine presents them with a SERP.